About Us


True Grit Invercargill started in 2007.

Since then we have worked on bringing the local market a mix of clothing and footwear selected to be a little different from your average. Sometimes abrasive, sometimes controversial and sometimes unique. But, always brought to you with a smile on our face and some quality southern customer service.

After much harassment from our loyal band of out of town customers we have begun our journey online so that we can help more Kiwi’s and Aussie’s find the gear that they are after. Let us know what you think 😀


 We carry the following brands:

Unit, Metal Mulisha, Vans, Shock Mansion, Palladium, Etnies, Rastaclat, Osiris, Dr Martens, Dickies, Ethika, Wrangler, Rebel 8, Famous, Frank Green and more!